shoppers in mall

Shopping and False Intimacy

Earlier this week I read a report from the IBM Center for Applied Insights related to marketing and came across an interesting line of thinking.  The report authors were making the case that proper use of technology now allows marketers to develop “personalized marketing strategies.”  They provided Land’s End as an example.  The catalog retailer […]

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This Week on Trans·formed (9/15)

Featured Articles on Trans·formed This Week The Gospel as Center (Book Review). Gospel-centered. It’s everywhere. Not quite as ubiquitous as air, but it feels like it sometimes. We even use it at Western Seminary to describe the core of our mission: Gospel-Centered Transformation. But what does it mean? And what difference does it really make for life and […]